The Future is Fashion

Black-and-white photo of a model in a denim corset, hands on her waist

A Spring/Summer collection by Isadora Borba for Mugler.

Research focus

Nostalgia or fear of the future?

Fashion is always in motion: old styles come back adapted to the present, influenced by nostalgia, celebrities and social media. Past and innovation keep blending in clothing and aesthetics.

The research started from the relationship between past and future: why is fashion so predictable, given that it is made of human behaviour? From that idea I found articles about “2026 is the new 2016”, a movement that spread through a social media trend at the start of 2026. So I began researching the real intention behind that trend.

Reading and watching posts from the trend, I realised the real reason behind the nostalgia for that time was the simplicity of life back then — how social media, and even smartphones, were used. I came to see that beyond nostalgia, these posts carried a fear of the future: many of them talked precisely about the absence of Artificial Intelligence and of a life reported minute by minute on social media.

Inspiration theme

Streamline Moderne

An architectural style that emerged in the 1930s, in the middle of the Great Depression, and stayed relevant until 1940. An evolution of Art Deco, it is defined by smooth, rounder lines, aerodynamic shapes and an aesthetic that suggests movement and speed.

Futuristic chrome building shaped like an aerodynamic capsule
Black 1930s car with a streamlined body Black-and-white streamlined steam locomotive
Four illustrations of Streamline Moderne buildings

Micro-trends

  • Volume
    Volume
  • Sense of movement
    Sense of movement
  • Geometric shapes
    Geometric shapes
  • X and H silhouettes
    X and H silhouettes

Fabric board

  • Crepe Amanda
  • Gabardine
  • Taffeta
  • Zibeline
  • Denim

Design elements

  • Chunky zipper
  • Metallic buttons

Colours

  • Royal blue
  • Orange
  • Purple
  • Yellow
  • Brown
  • Off-white

The collection

  • Illustration of collection look 1
  • Illustration of collection look 2
  • Illustration of collection look 3
  • Illustration of collection look 4
  • Illustration of collection look 5
  • Illustration of collection look 6
  • Illustration of collection look 7
  • Illustration of collection look 8
  • Illustration of collection look 9
  • Illustration of collection look 10
  • Illustration of collection look 11
  • Illustration of collection look 12
  • Illustration of collection look 13
  • Illustration of collection look 14
  • Illustration of collection look 15
  • Illustration of collection look 16
  • Illustration of collection look 17
  • Illustration of collection look 18
  • Illustration of collection look 19
  • Illustration of collection look 20
  • Illustration of collection look 21
  • Illustration of collection look 22
  • Illustration of collection look 23
  • Illustration of collection look 24

The sketches

Sketch sheet 1 Sketch sheet 2 Sketch sheet 3 Sketch sheet 4 Sketch sheet 5 Sketch sheet 6 Sketch sheet 7 Sketch sheet 8 Sketch sheet 9 Sketch sheet 10